False Image Fashion Podcast Episode #22: Ewing Athletics Footwear Team
“Its not Nike, Reebok, or Adidas its PATRICK EWING’S”
The 1980s and 1990s is what we consider the golden era of professional sports and for hip-hop music. In 1989, Hall of Famer and one of the greatest big man to ever play in the NBA, revolutionized and changed the sneaker industry forever. Patrick Ewing took it one step further, becoming the first professional basketball player to form his own footwear brand. The footwear brand had great success in its earlier days within 7 years grossing over a $100 million. Although, this rapid growth established the brand in a great way but it also forced the company to go into hiatus for several years. After several attempts the brand was relaunched in 2012 with the help not only from Patrick Ewing himself but the partnership with licensing company GPF Footwear. The brand still presented the nostalgic styles of the 1990’s but the most significant part of the Ewing Athletics was its unique STORY with the added historic timeline. With the help of longtime purveyor of sneaker culture and businessman David Goldberg and the brand strategist Jason Nelson Ewing Athletics will now enter a new era with the brand. We are joined today by CEO of Ewing Athletics David Goldberg & Director of Marketing Jason Nelson. We discuss the design process of sneakers, licensing, marketing strategies, and much more.