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Snezhana Paderina, Fashion & Wearable Tech Designer

Snezhana Paderina is an innovative fashion designer whose extensive background in IT and computer programming enables her to elevate modern fashion to the level of wearable technology. Her fusion of today’s hi-tech with traditional fashion design has shifted her vision of style toward a combo of avant-garde and ready-to-wear clothing and bags that intersperse elements of architecture, technology, cyberpunk, literature and art throughout her silhouettes and designs. Her exclusive apparel collections include the 3D Faces Coat, the Cyborg Dress, the 3D-Printed Back Dress, a sheeny reflective fabric line featuring the Silver Jacket and Silver Pants, and Cyber Realm, a cyberpunk- inspired bag line. Her cyberpunk icon imagery extends to laptop sleeves and iPhone cases, wearable art ranging from bombers to backpacks, and polyhedron tech jewelry symbolizing the plastic geometry of 3D cyberspace.

Born and raised in Saint Petersburg, Russia, where she studied information security at the National Research University of Information Technologies, Mechanics and Optics. Snezhana is pursuing a BFA in Fashion Design from the Parsons School of Design in New York. Her designs are already making a smash in the fashion industry: Taking first place at the Fashion Futurum Accelerator by Mercedes-Benz Fashion Week in Russia, and was featured at the Metropolitan Musuem of Art Costume Institute’s design com- petition exhibition Manus x Machina: Fashion in an Age of Technology.

Her cutting-edge approach to wearable technology and the process of its creation can be a mystery to consumers and fashion mavens alike. So I join Snezhana as she expounds on her fashion journey and shows us how today’s fashion and tech trends depend on each other to further the growth of wearable technology.

Innovation is an attempt to find something different that needs a different approach, different view, and design it all over again from the beginning
— Snezhana Paderina