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Dana Glaeser, Founder & Owner of Slightly Alabama

Dana Glaeser, founder and owner of the Slightly Alabama leather goods, bags and accessories label, had all the trappings of a successful career in corporate America, as a marketing executive for New York Life. But it didn’t take long for him to realize his true calling—making handcrafted leather goods, and making them marketable and fashionable—by identifying with his roots. Memories of his grandfather making wood and leather gifts for friends and family in his red-barn workshop in Sheffield, Alabama, inspired Dana to create leather products that matter, employing the homespun craftsmanship of the needle-and-awl saddle-stitching technique handed down from generations of master craftsmen.

His products include bags, totes, portfolios, bandana rings, bifold wallets, belts, braided bracelets and lanyards, dog-collars, and other accessories. Each is cut from a single hide of premium American leather, hand-sewn right in Slightly Alabama’s Ridgewood, NY studio, and branded with a lifetime guarantee. These special prod- ucts trademark Slightly Alabama as a trumpeter of quality over quantity in its use of traditional techniques that celebrate the process as much as the product, like an artist painting a canvas or a vocalist rehearsing an aria before the performance. Dana dives into how his rural Alabama roots led him into leather-working and expounds on the importance of quality craftsmanship in today’s digital prefab society.

 
We’re not just doing craft for the sake of craftsmanship
— Dana Glaeser
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